Wanderlust Woof: shaping a dog-friendly travel concept
A concept project that turned a broad travel idea into four defined journeys and a Figma prototype that could be reviewed before development.
Discovery, place details, and booking from the concept prototype.
- Role
- Product and UX design
- Year
- 2023
- Status
- Concept
- Focus
- Research · IA · Prototype
Problem
Dog owners often have to verify pet policies across several sources before they can trust a travel listing. The concept explored what would change if dog-friendliness shaped the product instead of appearing as one more filter.
Why it mattered
The product needed to reduce uncertainty before booking. More listings would not solve that problem; the interface had to make policies, restrictions, and first-hand signals easier to inspect.
Research and scope
I mapped where travellers look for reassurance, what they check before committing, and how their needs change during a trip. Because this was a concept project, the goal was a coherent prototype rather than a claim about live user behavior.
Information architecture
I separated the product into four journeys so each part of the interface could answer a specific question.
- Discovery: find places that meet the traveller's pet requirements
- Booking: review the pet policy before committing
- In trip: find nearby places while travelling
- Post trip: add details that help the next traveller verify a listing
Interaction decisions
The booking flow brings the pet policy forward instead of leaving it in secondary copy. Discovery cards prioritize verification cues alongside photography, and the prototype includes the states needed to discuss the flow beyond its happy path.
Outcome
The project produced a defined product structure and an interactive prototype across the four journeys. It gave the idea something concrete to review, challenge, and narrow before engineering effort was committed.
What I learned
The useful product decision was to organize the experience around confidence, not listing volume. That decision affected the information architecture and the order in which booking details appeared.
About this project.
Was Wanderlust Woof a shipped product?
No. It was a concept project covering research, information architecture, flows, and an interactive Figma prototype. The portfolio presents it as product and design evidence, not as a live product with measured results.
What did you own?
I worked on the research framing, information architecture, user flows, interaction decisions, and the Figma prototype across discovery, booking, in-trip, and post-trip journeys.
What product problem did the concept focus on?
It focused on the uncertainty dog owners face when a listing says it is pet-friendly but does not surface the policy or practical restrictions early enough to support a booking decision.
Let's talk about your build.
If you need someone who can run the research, design the UX, build the system, and ship the product, start with a 30-minute call. No pitch, straight answer on whether I can help.